Archive for December, 2009

Create Your Own Brand of Cabot-Karma

Tuesday, December 1st, 2009

By Jacqueline Libster (New York City)

“Cabot-karma.” It’s what Jed Davis calls the green aura that surrounds the thirteen hundred member dairy farm cooperative celebrating 90 years in business. In 2007, after seventeen years with the company, Davis became the first Director of Responsibility at Cabot. He views his role as a way to combine both practical environmental concerns with the “farm to fork” company philosophy and he’s set out to create a program that addresses both with genuine effort

The sustainability program at Cabot started to take shape in 2007 after the company noticed a trend: customers were starting to inquire about Cabot’s specific sustainability programs. They want to spend their money on products and with companies aligned with their green values.

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