By Melissa J. Anderson

What’s new in CSR? Here’s what we’ve been reading this weekend.

• CSR May Help Build a Good Reputation, But Can’t Salvage a Brutal One
  TriplePundit examines a University of Florida study that revealed that “corporate social responsibility (CSR) programs can only serve as part of a company’s effort to build a good reputation—and in turn only reap cynicism when a firm already has a poor reputation among the public.”
• Is it cheating to call energy efficiency savings CSR?
  JustMeans asks “is there really any problem with a company bragging about its energy savings? This is where the perennial greenwash debate comes into play.”
• Catalyzing Change At Time, Inc.: “CSR Isn’t Just Moral, It’s About Survival”
  Aman Singh writes “a company’s human capital is an equally important component of CR, although it often doesn’t get recognized as such by many companies.”
• Corporate sustainability: Are we really cruising in fifth gear?
  The Guardian discusses a new study from Accenture and the UN Global Compact that says, “93% of CEOs see sustainability issues as important to their companies’ future success.”
• The Economy: Can Sustainability Survive the Recession?
  Newsweek looks at the same survey and surmises, “Rather, at its root, sustainability is about the ultimate corporate goal: efficiency.”