
In many companies, efforts to convince management to dedicate resources toward the advancement and retention of women continue to fall on deaf ears. Decades of effort have gone into conveying the point that women are just as valuable as men – yet a misunderstanding of “value” often causes people to miss the point of gender diversity.
To many people, “equal value” means “sameness.” They think, if men and women are the same, then why should we expend so much effort increasing our numbers of women when they will contribute in the same way as men?
Men and women are of equal value, but whether by social conditioning or biological construction, they aren’t the same. Studies show that, on average, women think through problems differently than men, are motivated differently than men, and build relationships differently than men.
Gender diversity means that companies have the benefit of a multitude of viewpoints and ways of solving problems and a wealth of critical insight to draw from as they approach 21st century complexity in a diverse, global marketplace.
But this is the problem that diversity advocates face – a misunderstanding of the value of diversity that leads many to believe that diversity is nothing more than a numbers game designed to annoy people with more important work to do. And this is why Barbara Annis developed the concept of Gender Intelligence two decades ago.
“I was really looking at the concept of gender equality, and how to advance and retain women – but that mindset is really a numbers game. I didn’t approach how men change their mindset for equality.”
She continued, “Especially in finance and technology, companies were saying ‘we’ve got one women or we’ve got five women,’ but they weren’t saying ‘we need their perspective.’”


















