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By Melissa J. Anderson

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Your Evolved Employer News Roundup


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By Melissa J. Anderson

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Your Evolved Employer News Roundup


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By Melissa J. Anderson

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Report Watch: Changing the Ethical Culture of a Workforce at GSK


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By Melissa J. Anderson

Recently GlaxoSmithKline released its annual corporate responsibility report, which discusses the firms efforts regarding, among other things, ethical standards in sales and marketing.

The pharmaceuticals industry has long raised ethical concerns regarding its sales force, the patenting of life-saving drugs, cost structuring, etc. But what is refreshing is that GSK thought it fit to address the issues head on in its report.

On page 7 of the over-250 page report, Chief Executive Officer Andrew Witty writes:

“We are continuing to work towards resolving a number of long-standing legal matters. In light of these cases we have fundamentally changed our procedures for compliance, marketing and selling in the US. We now have far-reaching policies and procedures in place to guard against inappropriate promotion to healthcare professionals, and to seek to ensure that if breaches of regulations do occur they are reported to the US government.”

For example, he says, the company is changing the way its sales force is compensated – rather than purely based on prescription volume, they will be rewarded on a number of factors: “scientific and business knowledge, feedback from customers in their region, and the overall performance of their business unit.”

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Your Evolved Employer News Roundup


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By Melissa J. Anderson

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Your Evolved Employer News Roundup


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By Melissa J. Anderson

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Your Evolved Employer News Roundup


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By Melissa J. Anderson

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Your Evolved Employer News Roundup


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By Melissa J. Anderson

  • 10 Steps Toward Gender Diversity
    The Financial News reveals the results of its new study of women in the financial services, and outlines what companies must do to achieve gender parity.
  • Comcast Creates Diversity Council
    Comcast/NBC Universal has announced it will build a Joint External Diversity Advisory Council to include “four, nine-member Diversity Advisory Councils, representing the interests of African Americans, Asian Americans, Hispanics, and Women, respectively.”
  • Operationalized Philanthropy Can End World Hunger
    In TriplePundit Bill Shore writes that today’s corporations must “operationalize philanthropy” by ensuring their “business practices, from the sourcing that goes into supply chain to product development and marketing strategies reflect their philanthropic values and actually advance them.”
  • New Study Reveals Managers’ Impact on Employee Engagement
    The Globe and Mail reports on a new study of HR Managers that showed employees motivation (or lack thereof) is significantly related to managers’ engagement.
  • CSR and Professional Sports
    Forbes explains how pro sports leagues are beginning to play ball in the CSR arena.
  • Disney’s Broad Business Model Makes Sustainability Difficult
    According to SmartPlanet, because the Disney brand is spread across so many industries, diversity progress is difficult to achieve for the company.
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Your Evolved Employer News Roundup


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By Melissa J. Anderson

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Your Evolved Employer News Roundup


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By Melissa J. Anderson